![]() “ Things that don’t move online are moving very quickly in person, and the Seychelles shoes have been the perfect example.” “It’s interesting because the older teens and kids going back to college are out shopping with their moms,” said founder Christena Reinhard. Union & Fifth, a donation-based nonprofit secondhand website, is currently hosting its first pop-up shop in California. While the social component is a key sell for millennials and Gen Zers, some secondhand businesses have found that dabbling in brick-and-mortar also yields positive results. “ EBay will then surface listings that are a close match or visually similar so users can purchase.” The e-commerce giant also implements more than 19 social channels to engage its audience. “If a consumer comes across a cool sneaker, they can take a photo or use an existing photo from their camera roll of an item they want to purchase and enter it into the search bar,” said Victoria Perry, eBay’s DMM of fashion. By utilizing a customized interface, the shopping app provides personalized product suggestions that many resale platforms are exploring.ĮBay, for example, which boasts 171 million active buyers, 1 billion live listings and 370 million app downloads, recently announced its upcoming “Image Search” technology. People engage with each other on the app through likes, comments and shares, similar to that of a social network, making it a community-driven social shopping platform,” said Sun. “Teens and college students are drawn to the marketplace because it’s a social shopping experience, unlike shopping in a mall or a typical e-commerce platform. “I can make almost $300 in a week if I put out really good clothes that I saved from years ago.” It brings me a lot of money if I’m in between jobs for the summer or even if I’m on campus and low on cash,” Person said. “I’ve been using Poshmark for about three years. While a $300 price tag might seem unfeasible for a college student, when these young consumers shift to the role of seller, they generate income that enables boundary-free shopping. An on-trend pair of slides from Maryam Nassir, under $300, will be featured next to an equally relevant pair of Chanel slides for double that, according to the company. Like ThredUp, the RealReal’s inventory of designer labels also covers a range of price points that appeal to a wide demographic. ThredUp Luxe brands are at a higher price point while remaining a relative steal,” Weng said. “Everything is up to 90 percent off, with shoes starting at $2.99. Kathleen Weng, VP of merchandising for ThredUp, said it offers price points accessible to virtually everyone. In addition, accessibility to luxury product at lower prices draws in college students, typically shopping on a budget, and entices them to both shop and sell on luxury consignment websites such as The RealReal and ThredUp. ![]() Jeff Staple Is Auctioning Three of His Own “Pigeon” Nike SB Dunks on eBay for Charity ThredUp opened its first store in San Marcos, Texas, in June. ![]()
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